SPIRIT

Message
The seduction of ROCKBIKES

I’m ashamed to say, but when I started developing bicycles, my priority was to make the bike I wanted to ride rather than the bike the market wanted to ride. In order to pursue this dream of making the perfect bicycle, I had no choice but to establish my own company, ROCKBIKES. My purpose was not - and is not - to make bikes that fit the demands of the mass market. Instead, my intent is to make glamorous, provocative bicycles balancing seductive design with quality craftsmanship.

Other makers always discuss the technical aspects of the design – things like increasing the percentage of stiffness or absorbability of vibration, etc. Frankly, I wasn’t interested in those aspects. What I needed to do was to raise the bar. To me, ROCKBIKES embodies all the requirements to enjoy and continue riding the perfect bicycle: an emotion-evoking ride and superior quality paired with timeless, elegant designs.

Our product lineup keeps increasing, and all of our products maintain excellent durability. We are proud to say that the quality of our products are no less than that of other luxury bicycles, but at a much better price point. The reason we’re able to do this is that we prefer to invest our money directly into the quality of our products rather than spending time and money on promotion and marketing.

I established ROCKBIKES to make the best bicycles. Once you ride one, you can never escape its unique personality and unmistakable feeling.